Final Print Design and installed print
Prints and sculptures demonstrating the process of developing the final works in the space, were displayed to present the salon as defined by diligent creativity, and underscoring brand themes of intentional craftsmanship over time
Final Process Materials Display
Objects Design
This series of vases was individually handcrafted by Jameel and KHIRY Studio to house paper flowe installations by other St. Germain collaborator Zoe Bradley. The vases' bright colors and KHIRY Moving Together Silhouettes lent the pieces a sense of joy characteristic of the salon environment, while the pieces' individual hand-crafted feel aligned with the brand's rejection of mass production in favor of extremely limited and artisan processes.
Paper flowers installations in an artfully designed foregrounded the will to create and celebrate life even in difficult times, and made the chance to enjoy complimentary cocktails comprised of Amid a pandemic driven flower shortage, St. Germain wanted to celebrate boundless creativity and highlight the careful craftsmanship behind art practices and St. Germain's rare elder flower liqueur, all the sweeter.
Amid a pandemic driven flower shortage, St. Germain wanted to celebrate boundless creativity and highlight the parallels between careful craftsmanship behind leading art and designs practices and St. Germain Liqueur
I designed a print displayed on walls throughout the salon space, and created a series of vases. Both were further brought to life by paper flower installations by sculptor Zoe Bradley.
The salon achieved significant earned media coverage and social media engagement
Final Print Design and installed print
Prints and sculptures demonstrating the process of developing the final works in the space, were displayed to present the salon as defined by diligent creativity, and underscoring brand themes of intentional craftsmanship over time
Final Process Materials Display
Objects Design
This series of vases was individually handcrafted by Jameel and KHIRY Studio to house paper flowe installations by other St. Germain collaborator Zoe Bradley. The vases' bright colors and KHIRY Moving Together Silhouettes lent the pieces a sense of joy characteristic of the salon environment, while the pieces' individual hand-crafted feel aligned with the brand's rejection of mass production in favor of extremely limited and artisan processes.
Print Design Process
I began the print design process with a selection of flowers curated for the event by the brand. To emphasize handcraft, I sketched each by hand in Procreate using a joyful illustrative style, in pastel tones.
I also constructed several 3D Models using Nomad Sculpt, to bring in a touch of KHIRY's signature polished gold. Referring to the garden and floral theme, I used abstracted forms of songbirds and bees as an accent that fit naturally into the floral theme
I then laid the elements out into several compositions for the brand's review, in Procreate, and exported them to Illustrator to vectorize them.
Object Design + Fabrication
The object design process began with a Nomad Sculpt Model, allowing me to indicate a general shape, demonstrate texture and the color range of the series. The pieces were fabricated by hand, including model making, painting, and hand finished gold leaf.
Print Design Process
I began the print design process with a selection of flowers curated for the event by the brand. To emphasize handcraft, I sketched each by hand in Procreate using a joyful illustrative style, in pastel tones.
I also constructed several 3D Models using Nomad Sculpt, to bring in a touch of KHIRY's signature polished gold. Referring to the garden and floral theme, I used abstracted forms of songbirds and bees as an accent that fit naturally into the floral theme
I then laid the elements out into several compositions for the brand's review, in Procreate, and exported them to Illustrator to vectorize them.
Object Design + Fabrication
The object design process began with a Nomad Sculpt Model, allowing me to indicate a general shape, demonstrate texture and the color range of the series. The pieces were fabricated by hand, including model making, painting, and hand finished gold leaf.