Final Work
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Jun 2015
KHIRY Collection 001 + 002
Establishing the design language of an Afrofuturist legacy
Story
Goal
With the first two collections of demi-fine jewelry for KHIRY, a great emphasis was placed on developing a balanced and immediately identifiable core collection, that would continue to inform the brand's direction while forming a timeless and evergreen collection of go-to styles for decades to come. Moreover, while the collection's inspiration centers on the nuances of global Black identity, we also sought to ensure the pieces would be relevant to a wide variety of women of various ages and backgrounds, for all occasions.
Object
The collection consists of jewelry in all 4 major classifications, earrings, rings, necklaces and rings, at a variety of scales and levels of complexity. Crafted from 18k Gold Vermeil, the collections were successfully positioned at a premium to brass fashion jewelry.
Outcomes
The demi-fine collection has been adopted at 30+ points of sale internationally, generating upwards of 1.5m+ in total enterprise sales of the core collection. No wholesale order is placed without including at least one of the styles created for these first two collections. The collections also have significant PR traction as demonstrated in the placements at left.
Final Work
Process
Outcomes
Standout Styles: Adisa Drops + Khartoum Torc
These styles are bold, brand differentiating, and highly memorable. In the retail environment they the brands distinct area in competitive jewelry cases. The styles have been heavily featured in Fashion Editorial, Evening Dressing Appearances, TV + Advertising, worn by some of the world's most prominent women in fashion, art, sports and entertainment.
Below:
In Adisa Drops; Serena Williams, Ciara, Bella Hadid, Solange Knowles, Jordan Alexander in Gossip Girl, Yara Shahidi, Aurora James, Ava Duvernay and Bella Poarch.
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In the Khartoum Torc Series: Jodie Turner Smith, Coco Jones, Amanda Gorman, Naomi Osaka, Halle Berry, Megan Thee Stallion, Kehlani, and Liya Kebede
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Go - To Styles: Khartoum Rings + Khartoum Hoops
These styles are the perfectly wearable KHIRY answer to the contemporary jewelry classics; approachable, beautiful, and commercially reliable. Styled casually in editorial projects, the Khartoum Ring is specially prized, attaining an earned and supersized full page placement in the New York Times Gift Guide print edition.
In the Khartoum Ring; Zoe Kravitz, Doja Cat, Laverne Cox, Duchess of Sussex Meghan Markle, Laura Harrier, Halle Berry and Michelle Zauner, and as featured in the New York Times Gift Guide
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In the Khartoum Hoops; Gabrielle Union, Issa Rae, Julianne Moore, Dominique Fishback, Kendall Jenner, Solange Knowles, Jessica Williams, Kylie Jenner
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Day to Night- Glam: Jug Drops + Isha Hoops
These styles turn up the volume without doing too much for day.
In the Jug Drops: Gabrielle Union, America Ferrera, Ana-Sophia Robb, Selena Gomez, Kali Uchiis, Zoe Kravitz, Cynthia Erivo, Pat Cleveland, Quinta Brunson, Maitreyi Ramakrishnan, Precious Lee, Katie Holmes
In the Isha Hoops; Tyla, Beverly Johnson, Issa Rae, Jennifer Hudson, Gabrielle Union, Michelle Obama, Liza Koshy, Lala Vazquez, Ayesha Curry, Janey Mock
