Final Work
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May 2024
KHIRY - Mother's Day
3D Motion Graphics...for the one at the center of your universe
Story
The graphics took flight from the idea "The One at the Center of Your Universe", speaking to the unique centrality of each Mother figure in our target client's life
Goal
We sought to inspire gift-purchasers to see KHIRY as an ideal resource for unique gifts
Object
The graphic was an original digital mother and child sculpture, in KHIRY's iconic gold tone and sculptural Afrofuturist style.
Outcomes
The graphic produced the highest Q1 and Q2 Email CTR, and resulted in the highest ticket price sale for ceramics in brand history.
Final Work
The graphic began with an original digital sculpture that I made and Rendered in Nomad Sculpt. Using Nomad's built in turntable feature to animate a rotation of the model in several angles. I then composited the turntable footage with moving background video of a purple hued universe in Capcut, adding sound and layering multiple angles, further animated with keyframes. Finally, the resulting video was clipped into edits for social media, and GIFs used for Web and Social.
Below is a glimpse at the rendering process.
Process
The graphic began with an original digital sculpture that I made and Rendered in Nomad Sculpt. Using Nomad's built in turntable feature to animate a rotation of the model in several angles. I then composited the turntable footage with moving background video of a purple hued universe in Capcut, adding sound and layering multiple angles, further animated with keyframes. Finally, the resulting video was clipped into edits for social media, and GIFs used for Web and Social.
Below is a glimpse at the rendering process.
