Final Work
Final selected photographs were emblematic of classical portraiture, evoking the timelessness of love and our will to protect it. Models were posed in angular embraces, demonstrating the couples' warmth and closeness, while providing dynamism to the compositions, and creating a natural emphasis on the jewelry. The soft linen backdrop, and the models' neutral styling contributed to the sense of ease,
.jpg)
Feb 2023
Fight for Love
A portrait series inspired by the will to protect the people we love <3
Story
Fight for love was a photo and interview project, capturing the love and protective impulses of couples in the KHIRY Community. Published on Valentine's Day as the first significant project after Fights Reveal Futilities, the work asserted the depth and nuance of the KHIRY brand; the ability to hold and explore conflicting notions with beauty
Goal
Noticing that romantic gifting remains a significant purchasing occasion for high ticket sales, the campaign was intended to situate KHIRY jewelry in the midst of a couple's intimate expression. 3 of the 6 couples cast were former KHIRY custom clients, with the aim of increasing the visibility of KHIRY Custom.
Object
Outcomes
The story and original photography was published by Vogue.com. The project and the resulting photographs were a standout experience for the couples, all of whom posted the photos to their sociaI feeds unprompted by the brand. In the year following the story's publication, custom project inquiries from couples grew 50% year over year, outpacing solo custom inquiries, and defining the brand's custom offering as a go-to for unique engagement offerings.
Final Work
Final selected photographs were emblematic of classical portraiture, evoking the timelessness of love and our will to protect it. Models were posed in angular embraces, demonstrating the couples' warmth and closeness, while providing dynamism to the compositions, and creating a natural emphasis on the jewelry. The soft linen backdrop, and the models' neutral styling contributed to the sense of ease,
