JAMEEL MOHAMMED

Senior Art Director. Artist and Designer
I make stories and objects. I believe in beautiful evolution.

About

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Final Work

>

Nov 2016

Visions of an Afrofuture

KHIRY's first campaign, a stake in the ground, a new vision of luxury

Story

Goal

The goal of the campaign was to introduce the KHIRY brand to the world, establishing parity with target adjacent brands and attaining credibility with luxury retailers and high end fashion magazines

Object

Outcomes

The campaign defined KHIRY's early brand image and was published widely in online and print outlets including Essence, Vanity Fair, Harper's Bazaar and W Magazine, Galerie, Byrdie, and Hypebae. It was also the only brand directed photo campaign when the collection was picked up by Barneys New York in 2015

Final Work

>

Nov 2016

Visions of an Afrofuture

KHIRY's first campaign, a stake in the ground, a new vision of luxury

Story

Object

Goal

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Outcomes

The campaign defined KHIRY's early brand image and was published widely in online and print outlets including Essence, Vanity Fair, Harper's Bazaar and W Magazine, Galerie, Byrdie, and Hypebae. It was also the only brand directed photo campaign when the collection was picked up by Barneys New York in 2015

Process

Nov 2016

Visions of an Afrofuture

KHIRY's first campaign, a stake in the ground, a new vision of luxury

Story

Goal

The goal of the campaign was to introduce the KHIRY brand to the world, establishing parity with target adjacent brands and attaining credibility with luxury retailers and high end fashion magazines

Object

Outcomes

The campaign defined KHIRY's early brand image and was published widely in online and print outlets including Essence, Vanity Fair, Harper's Bazaar and W Magazine, Galerie, Byrdie, and Hypebae. It was also the only brand directed photo campaign when the collection was picked up by Barneys New York in 2015

Outcomes

Nov 2016

Visions of an Afrofuture

KHIRY's first campaign, a stake in the ground, a new vision of luxury

Story

Goal

The goal of the campaign was to introduce the KHIRY brand to the world, establishing parity with target adjacent brands and attaining credibility with luxury retailers and high end fashion magazines

Object

Outcomes

The campaign defined KHIRY's early brand image and was published widely in online and print outlets including Essence, Vanity Fair, Harper's Bazaar and W Magazine, Galerie, Byrdie, and Hypebae. It was also the only brand directed photo campaign when the collection was picked up by Barneys New York in 2015

Credits + Collaborators

Photography: Maria Karas

Styling: Hollis De Laney

Retouching: Giedrius Jankauskas

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Disciplines

Primary Discipline

Photo

Project Responsibilities

Photo

Campaign

< ALL Projects

Jewelry

KHIRY for Off White

Jewelry

KHIRY Collection 001 + 002

Jewelry

KHIRY FIne Season 2: Fight or Flight

Apparel

Moving Together

Apparel

Top 20 Dress